interesting, but there is no one central leading 
figure in our field at this time. And that is of 
course characteristic of the change that’s going 
on. There’s kind of eternal glasnost in the academy 
where multiple ideologies are struggling for higher 
ground, and pluralism which considers these 
multiple approaches is also a viable ideology or 
mind set. And so Marshall has a place on the shelf, 
you might say, his book is still there, but his canon 
of books doesn’t hide the others that exist.


Q:  You worked with McLuhan for a time. How 
would you describe him as a person?